Kết quả xổ số miền bắc chủ nhật02 Dec 2020

Shipments of Wearable Devices Leap to 125 Million Units, Up 35.1% in the Third Quarter, According to IDC

FRAMINGHAM, Mass., December 2, 2020 – The global wearables market grew 35.1% year over year during the third quarter of 2020 (3Q20) with total shipments reaching 125 million units according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. The surge was driven by seasonality, new product launches, and the global pandemic. New products from the likes of Apple, Samsung, and others helped renew interest in popular categories such as smartwatches and hearables. Meanwhile, consumer spend on electronics also increased during recent months as spending on travel, dining out, and other leisure activities decreased. This shift in spending was another catalyst for the wearables market.

"Many countries began easing restrictions and opening up their economies during the third quarter, which helped bolster outdoor activity as well as demand for wearables," said Jitesh Ubrani, research manager for IDC Mobile Device Trackers. "Meanwhile, a broader range of price points from numerous vendors meant that there was something for everyone."

"The double-digit growth not only indicates strong demand, but also suggests that many people got a wearable device for the first time in both emerging and developed markets," said Ramon T. Llamas, research director, Mobile Devices and AR/VR. "Consider what this means: a larger installed base of wearable device users going forward and a larger opportunity for device replacements in the years to come. And, as some wearers own multiple devices – like earwear and wristwear – the wearables market will enjoy sustained demand."

Company Highlights

Apple led the market with 33.1% share during the quarter. AirPods along with Apple Watches were hugely popular due to pandemic driven demand. Apple's expanding Watch lineup also ensured that devices were available at multiple price points including new mid-level products such as the Watch SE.

Xiaomi followed in second place with 17 million units shipped, 12.8 million of which were basic wristbands. The low price point along with international expansion combined to move the company forward with 26.4% year-over-year growth.

Huawei ranked third with unit shipments totaling 13.7 million. Despite facing US sanctions, the company was able to drive growth across multiple markets although its shipments were concentrated in China. Nonetheless, by not relying on Google for its watches and with many components coming from non-US vendors, the negative impact to Huawei's wearables business has been less than in other tech categories.

Samsung's strategy to attack the earwear market with multiple brands continues to pay off as the company ranked fourth in the wearables market. Hearable* shipments reached 8.4 million during quarter along with 2.6 million smartwatches. Bundling of wearables with smartphones continues for the South Korean electronics maker and, at least in smartwatches, the company continues to invest in the commercial segment, a strategy employed by very few smartwatch brands.

Fitbit and BoAt tied for fifth place, each holding 2.6% of the wearables market. Fitbit's new devices launched near the end of the quarter were relatively well received and a price drop on older models has helped the company stay within the Top 5. Meanwhile, BoAt focuses solely on the Indian market (a rapidly growing market for wearables) and primarily sells hearables*. Post-lockdown in India, the company has benefitted from to a strong marketing campaign and tie-ins with local cricket teams. While ambitions remain strong for the company, it lacks the global presence and supply chain of its many competitors.

Top 5 Wearable Device Companies by Shipment Volume, Market Share, and Year-Over-Year Growth, Q3 2020 (shipments in millions)

Company

3Q20 Shipments

3Q20 Market Share

3Q19 Shipments

3Q19 Market Share

Year-Over-Year Growth

1. Apple

41.4

33.1%

29.8

32.2%

38.6%

2. Xiaomi

17.0

13.6%

13.4

14.5%

26.4%

3. Huawei

13.7

11.0%

7.3

7.9%

87.2%

4. Samsung

11.2

9.0%

8.5

9.2%

32.2%

T5. Fitbit

3.3

2.6%

3.5

3.8%

-6.2%

T5. BoAt

3.3

2.6%

0.8

0.8%

316.9%

Others

35.3

28.2%

29.2

31.5%

20.8%

Total

125.0

100.0%

92.5

100.0%

35.1%

Source: IDC Worldwide Quarterly Wearable Device Tracker, December 2020



Top 5 Wrist Worn Wearable Device Companies by Shipment Volume, Market Share, and Year-Over-Year Growth, Q3 2020 (shipments in millions)

Company

3Q20 Shipments

3Q20 Market Share

3Q19 Shipments

3Q19 Market Share

Year-Over-Year Growth

1. Xiaomi

13.5

24.5%

10.5

23.8%

27.8%

2. Apple

11.8

21.6%

6.8

15.3%

75.0%

3. Huawei

10.7

19.5%

5.7

12.9%

88.1%

4. Fitbit

3.3

5.9%

3.5

7.9%

-6.4%

5. Samsung

2.8

5.1%

2.8

6.2%

1.8%

Others

12.8

23.3%

15.0

33.9%

-14.7%

Total

54.8

100.0%

44.2

100.0%

24.0%

Source: IDC Worldwide Quarterly Wearable Device Tracker, December 2020

Notes: Wrist-worn wearables include Smartwatches (e.g. Apple Watch, Wear OS watches), Basic Watches (e.g. Huawei Watch GT, Fossil's Hybrid watches), and Wristbands (e.g. Xiaomi Mi Band).

* For an earworn device to be considered a hearable by IDC's definition, it must offer functionality beyond audio, like a smart assistant, health and fitness tracking, or audio experience enhancement.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools. To see more of IDC's worldwide wearables market data, go to http://artisanemb.com/promo/wearablevendor.

For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit artisanemb.com. Follow IDC on Twitter at and . Subscribe to the IDC Blog for industry news and insights: .



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Coverage

Companies Covered

Fitbit Inc., Huawei Technologies Co., Ltd., Xiaomi Inc., LinkedIn Corporation, Google LLC, Apple Inc., Samsung


Regions Covered

United States


Topics Covered

Mobility, WearablesKết quả xổ số miền bắc chủ nhật